So, how can you substitute chili powder for paprika? Well, I can't really give you a standard substitution ratio. It's best to add it gradually, give your recipe a taste, and then adjust accordingly.
“Regular” paprika, also called American, sweet, basic, or Domestic Paprika, is what’s found in most grocery stores. It is gentle and earthy with an unassertive flavor. Regular paprika is never smoked. It makes a terrific backdrop for more strongly-flavored ingredients, so it’s often used as a flavor base in dry rubs or blends. It is often favored for its ability to deliver a bold, red color.
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