In response to the allegations, Justin Comes, vice president of research and development at Mars Wrigley North America, told Health that safety is of paramount importance to Mars Wrigley. While we do not comment on pending litigation, all Mars Wrigley ingredients are safe and manufactured in compliance with strict quality and safety requirements established by food safety regulators, including the FDA.

Lithopone B301, Lithopone B311 Powder

Particle size: optimum particle size to produce maximum opacity is 200–300 nm.

But what is titanium dioxide, exactly? Here's what you need to know about this popular food additive — including what products it's used in and whether it's safe to consume.

The Lithopone market is segmented into application, and region. The major applications studied in the global Lithopone market report include paints & coatings, plastics, printing inks, paper & pulps, rubber, leather, linoleum, and others. Region-wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA. 

2. Lithopone is widely used in the plastic industry.

We know that there are a lot of suspended organisms and colloidal impurities in natural water. The forms of suspended solids are different. Some large particles of suspended solids can settle under their own gravity. The other is colloidal particles, which is an important reason for the turbidity of water. Colloidal particles can not be removed by natural settlement, because colloidal particles in water are mainly clay with negative electricity The Brownian motion of colloidal particles and the hydration on the surface of colloidal particles make colloidal particles have dispersion stability. Among them, electrostatic repulsion has the greatest influence. If coagulant is added to water, it can provide a large number of positive ions and accelerate the coagulation and precipitation of colloid. Compressing the diffusion layer of micelles makes the potential change into an unstable factor, which is also conducive to the adsorption and condensation of micelles. The water molecules in the hydrated film have fixed contact with the colloidal particles and have high elastic viscosity. It is necessary to overcome the special resistance to expel these water molecules. This resistance hinders the direct contact of the colloidal particles. The existence of some hydrated films depends on the electric double layer state. If coagulant is added to reduce the zeta potential, the hydration may be weakened. The polymer materials formed after coagulant hydrolysis (the polymer materials directly added into water generally have chain structure) play an adsorption bridging role between the colloidal particles. Even if the zeta potential does not decrease or does not decrease much, the colloidal particles can not contact each other and can be adsorbed through the polymer chain Colloidal particles can also form flocs.

Why Did Europe Ban Titanium Dioxide?

Lithopone B301, Lithopone B311 powder, brilliant white pigment used in paints, inks, leather, paper, linoleum, and face powder. It was developed in the 1870s as a substitute or supplement for lead carbonate (white lead), to overcome its drawbacks of toxicity, poor weathering, and darkening in atmospheres that contain sulfur compounds. Lithopone B301, Lithopone B311 powder is an insoluble mixture of barium sulfate and zinc sulfide that precipitates upon mixing solutions of barium sulfide and zinc sulfate. The precipitate is recovered by filtration, then calcined (roasted) at temperatures above 600° C (1,112° F). Although Lithopone B301, Lithopone B311 powder has been replaced in many applications by titanium dioxide, it is still widely used in a number of products, such as water paints.

Not everyone agrees, though. The European Commission banned titanium dioxide as a food additive in the European Union in 2022.

In addition to the toxic effects of TiO₂ NPs, discussed in previous chapters, these NPs have been also shown to promote photosynthesis and nitrogen metabolism, resulting in the enhanced growth of spinach. It increases the absorption of light and accelerates the transfer and transformation of the light energy. It was also found that treatment with nano-sized TiO₂ significantly increased the level of antioxidant enzymes, and decreased the ROS accumulation and malonyldialdehyde content in spinach chloroplasts under visible and UV irradiation. TiO₂ NPs also increased the superoxide dismutase activity of germinating soybean, enhanced its antioxidant ability, and promoted seed germination and seedling growth.

Lithopone was developed in the 1870s as a substitute for lead carbonate (lead white), to overcome its drawbacks of toxicity and poor weathering resistance. Within a few years, titanium dioxide displaced lithopone to become the white pigment (PW6) par excellence in the industry and the world’s best-selling inorganic pigment. However, titanium is a product whose price is subject to large price variations due to product availability. These price increases affect the competitiveness of finished products, and so the search for an alternative to titanium dioxide has generated a variety of possibilities to optimise its use. 

Titanium dioxide is used in an enormous range of food products, which can feel jarring when looking at some of its other uses.